Users will soon have a new feature that enables them to reduce the amount of AI-created videos appearing in their timelines. This step comes as the service disclosed that it currently hosts more than 1 bn content made with AI.
Trial and Implementation
The update is undergoing trials over the next few weeks before a widespread rollout. This development coincides with a rise in content created by AI, driven by recent video-generation tools.
AI Content on Other Platforms
Recent reports that almost a tenth of the fastest-growing channels on a competing service primarily display clips produced artificially. A considerable share of this content is considered mass-produced AI material, a phrase for poor-quality, mass-produced content that is frequently absurd or bizarre.
“We know from our community that a lot of users like content produced via AI tools, from AI artwork to science explainers, and we intend to offer the community the ability to see more or less of that, according to their own preferences,” said a company executive.
AI on the Platform
The service shared that there are presently over a billion videos on its network tagged as AI-generated. Collectively, over 100 mn pieces of content are added to the platform every day, making AI-generated material a minor percentage of its complete catalog.
Customizing Your Feed
Users will be able to reduce or increase the amount of AI content they view by accessing the content preference feature in the app and selecting “AI-generated content”. Additional categories that can already be controlled under the setting encompass news, style, aesthetics, and choreography.
AI Disclosure Rules
Its guidelines require content makers to label convincing AI-generated content, and it bans dangerous deepfakes of well-known individuals or emergencies. Any authentic-looking artificial content that is not labeled can be taken down under its terms of service.
In addition, the platform will henceforth attach an AI-generated label to content created with its built-in AI features, or flagged by an cross-platform project for spotting artificial media. This measure is intended to help prevent users from attempting to evade the disclosure requirement.
AI Literacy Programs
TikTok is furthermore establishing a two million dollar educational fund for experts and institutions to develop learning resources about using AI responsibly. This initiative will benefit charitable organizations specializing in educating programming and robotics.
Content Safety Approach
The video-sharing app has supported its moderation strategy, amid debate over intentions to make redundant numerous safety staff in Britain. The company is expected to cut hundreds of positions in its trust and safety division in the UK capital, with labor groups and digital protection specialists expressing worry that humans are being replaced by machine-led review.
A senior executive stated that staff-based oversight would remain essential, but automated tools can protect employees by removing the most distressing content before it is viewed by people. The company reported a 76% decrease in explicit and harmful content handled by content reviewers over the past year due to reliance on its machine learning processes.
We believe it is crucial to integrate staff and AI to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we further consider it’s extremely critical to limit contact with unsafe media as quickly as possible, which is why a extensive automated help is really helping us operate efficiently.”
